Little Rock Culture Vulture

Cultural events, places and people in the Little Rock area

Museum of Discovery goes Uncorked tonight

Charles Morgan and Alex Dietz, who helped build Acxiom from a small Conway business into a global force in data and data management, will serve as honorary chairmen for the 11th Annual Uncorked: The Mad Scientist Mash, a fundraiser for the Museum of Discovery. The event will be from 6:30 to 9 p.m. October 18 at the museum, 500 President Clinton Avenue.

“As kids, Alex and I both were energized by science, technology and math – and that led us to get our degrees in engineering and go on to Acxiom in the early 1970s,” Morgan says. “We think it is critical that more Arkansas youth get the chance to have that same spark ignited, and the Museum of Discovery is the premier institution in our state providing that opportunity in a dynamic, hands-on, interactive environment.”

Guests, ages 21 and older, will be able to explore and experience the almost 90 interactive exhibits and discover the fun of science. There also will be interactive “Mad Scientist” experiments and encounters with the museum’s own live animals.

Tasting stations will include specialty wines and beers courtesy of Glazer’s of Arkansas. A wine pull will provide attendees the opportunity to win bottles of wine, some of which sell for well more than the $20 cost to participate. A silent auction will showcase wine-related items, gift certificates, unique experiences and more. Attendees can park free in the River Market parking deck; the entrance is on Second Street between River Market Avenue and Sherman Street.

This year’s “must have” raffle item will be a $1,000 gift certificate to Kenneth Edwards Fine Jewelers.

Event proceeds benefit the Museum of Discovery’s statewide educational outreach programs.

Morgan joined Acxiom as vice president in 1972, became chief executive officer in 1975, the position he held before retiring in 2008. Dietz joined Acxiom in 1970 and helped set the data product vision for the company, serving many years as Products Division leader before retiring in 2009. They were two of the visionaries who grew the company from 25 employees and $500,000 in annual revenue in the early 1970s to a global footprint with more than 7,500 employees and $1.5 billion in annual revenue when they retired.

“I was always interested in math – and in how things worked,” Dietz said. “It was that interest and curiosity that helped me drive innovation in Acxiom’s products. Charles and I urge all Arkansans who care about our state’s future to support the Museum of Discovery and this enjoyable Uncorked event.”

Event tickets are $100 and can be purchased at For more information, please contact Meredith Poland at or 501-537-3077.

About the Museum of Discovery

Located in Little Rock’s historic River Market District, the Donald W. Reynolds Science Center at the Museum of Discovery is central Arkansas’s premier science, technology and math center. With nearly 90 state-of-the-art interactive exhibits in three galleries focused on health, physical and earth sciences, and a highly trained staff, it is a leading resource for informal science-related education. The Donald W. Reynolds Science Center at the Museum of Discovery’s mission is to ignite a passion for science, technology and math in a dynamic, interactive environment.

The Donald W. Reynolds Foundation awarded the Museum a $9.2 million grant solely dedicated to the renovation. The money paid for the renovation of 44,000 square feet of existing space, a 6,000 square-foot addition and new exhibits throughout the facility.


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