Little Rock Convention & Visitors Bureau (LRCVB) President and CEO Gretchen Hall has been named Secretary/Treasurer for the 2019-2020 Board of Directors of Destinations International (DI), according to Craig Davis, DI Chair. Hall was installed on the organization’s Board of Directors at the 2018 DI convention. She has spent the major part of her career in the hospitality industry, serving the LRCVB in multiple roles for nearly 18 years. She has been the LRCVB’s President and CEO since May 2011.
Jim Keet, Chairman of the Little Rock Advertising and Promotion Commission, the governing body for the LRCVB, said, “We are fortunate to have Gretchen as our president and CEO. She has done an outstanding job for our city and, as a result, our state. Now her talent, hard work and vision are being recognized at the national level. The commission members and her staff congratulate her on this national honor.”
Hall, a Sheridan native, commented, “I’m honored to take on this new role with the DI Board. DI is the industry leader for education, advocacy and professional development. It has been a great resource for our LRCVB team, and I look forward to giving back to the organization that is such a positive ally for destination marketing organizations (DMOs) all over the world.”
Hall earned her Certified Destination Management Executive (CDME) from DI in 2009. CDME is the tourism industry’s highest individual educational achievement.