At the 2017 Downtown Little Rock Partnership annual meeting, Gretchen Hall became the first woman to receive solely receive the Top of the Rock Award.
A hardhat and reflective vest were part of Gretchen‘s work wardrobe almost every day for the past 30 months. As the President and CEO of the Little Rock Convention and Visitor’s Bureau, she actively oversaw the deconstruction and reconstruction of Robinson Center Performance Hall. Taking a New Deal era assembly hall and making it into a state-of-the-art performance facility was not an easy task. Gretchen and her team have worked with the architects, engineers, designers and consultants to make it happen.
Gretchen joined LRCVB in 2001 and worked her way up through the organization. In May 2011, she was named to her current position. Since that time, the LRCVB has undertaken numerous efforts to enhance Little Rock including a new amphitheatre in Riverfront Park, enhanced programming at the River Market, and increased financial support of cultural organizations. She has worked to improve not only the meeting space available for conventions, but also to enhance the dining and lodging scenes in Little Rock. In addition, she helped lead the effort to see the additional penny of the hotel tax be dedicated to support the Arkansas Arts Center and MacArthur Museum of Arkansas Military History.