On December 2, 1972, Michael Jackson and the Jackson 5 performed in concert at Barton Coliseum. But earlier in the day, they were the grand marshals for the second annual Little Rock Christmas Parade.
They were featured in a full page ad for M. M. Cohn advertising the parade (and of course encouraging persons to stop by the store while they were downtown).
The Jackson 5 sang and waved from the upper level of a London style double decker bus. About fifty kids followed behind the bus yelling their appreciation and singing along.
Writing for the Arkansas Gazette, Bill Lewis notes that the biggest cheers at the parade, however, went to Gary Weir as KATV’s Bozo (even louder than the one’s for Santa).