The bonds for the auditorium would be $468,000 in general obligation bonds which would be paid off between 1940 and 1971. This was toward a total cost of $760,000 for the entire project.
The official campaign for the auditorium was sponsored by the Little Rock Forward Committee which was led by W. H. Williams. In campaign advertisements it showed the value of conventions in New York City which was estimated at $100 per convention attendee. Little Rock organizers were estimating a $10 a day expenditure by visitors, which the committee stressed was very conservative. The campaign committee emphasized the importance of acting at that time due to the federal government money involved.
Various committees and organizations endorsed the auditorium project including the Little Rock Chamber of Commerce, Little Rock Federation of Women’s Clubs, and the Young Business Men’s Association.
The thrust of the campaign focused on the economic benefit to Little Rock as well as the fact that the auditorium would be for all citizens. This message was picked up in editorials by both the Democrat and Gazette. In editorials on January 23 and 25, the Democrat opined that the benefits of the auditorium would be distributed among all classes of the citizenry. The next day, both papers ran editorials which touted the economic boon an auditorium would bring through conventions and meetings.
The Democrat’s approach broke down the current value of conventions to Little Rock with, what it termed, the city’s “existing inadequate” facilities. The paper emphasized a conservative estimate of what the added value to Little Rock’s economy would be with the new auditorium.
In expressing support for the auditorium the Gazette stressed the values for local, statewide and national groups. “An auditorium would provide a more convenient and better adapted community center for all kinds of local gathering,” and continued that it would make Little Rock “the logical meeting place for state conventions of every sort.” In discussing the value of state, regional and national meetings the paper stressed that the outside money spent by convention attendees has an impact beyond stores, hotels and restaurants.
Both papers also echoed the importance of the federal government financing to make this possible. The Democrat noted that the Public Works Administration grant and federal low cost loan made this an ideal time.
On January 26, 1937, Little Rock voters approved the auditorium bond by a vote of 1,518 to 519. It passed in each of the city’s 23 precincts. Little Rock Mayor R. E. Overman expressed his pleasure at the outcome of the vote and extended his thanks to the voters.
After the election, a Gazette editorial commented on the low turnout for the special election by commenting that the weather had been nice and there were no other barriers to voting. The editorial writer opined that those not voting in the election must not have been opposed to the endeavor.