Zoo & Aristotle Launch Interactive Lit Trees & Map for BOO

2015 BooThe Little Rock Zoo and Aristotle bring interactive fun to Boo at the Zoo this Halloween with a special Smartphone app and beacon technology that lets guests control lighted trees and provides an interactive online map of the event.

Interactive Tree Display      

Sponsored by Aristotle, the interactive tree display is located in front of the Diamond Express Train and features eight differently colored lit trees that can be controlled by a smartphone.  A part of the Internet of Things, a beacon is a small device that continually emits a specific webpage URL. When a phone is within range of the trees, the app will notify the user that a beacon is near. When visitors can select the beacon on their smart phones, a webpage with a keyboard graphic appears on the phone’s screen.  When guests press a color-coded key on the keyboard, a corresponding colored tree lights up and plays a musical note.  Up to ten (10) people within range of the trees can play at once and are allowed access for a limited amount of time.

Interactive Map

Guests who download the BeaconSage app will also be able to see an online Boo at the Zoo map on any smartphone device and can use the map to tell what rides and attractions are in a particular area. The map displays the number of tickets needed for rides and attractions as well as the age ranges for the rides and attractions.

Beacons have been strategically placed inside the Zoo so that smartphone devices will receive data transmissions from the beacons when the device is within range. Guests can participate in the interactive fun by downloading the BeaconSage app at the Apple App Store or through Google Play.

About Boo at the Zoo

Boo at the Zoo runs Oct. 17 & 18 and 23-31. Boo will feature all the fun that Arkansas families have come to expect, with trick-or-treat stations full of toys and candy to choose from, carnival rides and games, bounce house inflatables, Frankenstein’s Dance Party and the Thriller Dance performance, a nightly costume contest, live music every night, free s’mores with every ticket, free milk from Hiland Dairy, the Haunted Carousel ride, Haunted Train ride, a hay maze, face painting, glitter tattoos, kid’s area games, Haunted Bingo, and food trucks with food available for purchase each night.

Admission to Boo at the Zoo is $20 per person for wristband admission and includes all rides, attractions and six tickets for trick-or-treat stations and s’mores. Wristband admission does not include food or retail purchases or Haunted Bingo. General Admission is $10 and includes six tickets that may be used for trick-or-treat stations, s’mores, or for rides and attractions. Rides and attractions take between two and 10 tickets. Individual tickets for rides, attractions, treat stations and s’mores are also sold inside the Zoo for $.50 each and guests purchasing General Admission tickets also have the option to upgrade to a wristband if they chose. Admission passes can be purchased online starting now at www.LittleRockZoo.com/boo or at the Zoo’s front gate entrance.

Boo at the Zoo is sponsored by the Little Rock Convention and Visitors Bureau; Blue and You Arkansas Blue Cross Blue Shield Foundation; Acxiom; Ambetter of Arkansas; Coca-Cola Cumulus Broadcasting with B98.5, Alice 107.7 and KOKY 102.1; Arkansas Federal Credit Union; Aristotle; Discount Trophy; New Age Distributing; The Wonder Place; TruService Credit Union; Kroger; Target; Wal-Mart; Home Depot; and Premium Refreshment Services.


Teen Night Oct. 22

For the first time, Boo at the Zoo will offer a Teen Night for those in grades 7th through 12th. Students are asked to present their student IDs for entry or to present a document verifying their grade level. Chaperone tickets are also available at a discounted price for this event, and the Zoo has added extra security on this night to ensure that teens have a safe and fun experience. Tickets for Teen Night are $20 per person and chaperone tickets are $10 per person.

Dia de los Muertos Oct. 30

In honor of the traditional Hispanic holiday, Dia de los Muertos, the Little Rock Zoo has partnered with Hola! Arkansas to host a special Boo at the Zoo on Oct. 30. The rich culture of Dia de los Muertos will be showcased by members of Hola! Arkansas, who will set up a special altar in honor of deceased relatives – a tradition of many Hispanic families celebrating this holiday that normally falls on Nov. 1. This special night of Boo at the Zoo will also feature Hispanic dancers and performers. All regular Boo at the Zoo activities and events will also be available, and the event is open to the public.

Boo at the Zoo Background

Boo at the Zoo is Arkansas’s largest Halloween festival featuring trick-or-treating in a safe environment along with dozens of Halloween themed activities for the entire family. Now is its 24th year, Boo at the Zoo has become a staple for central Arkansas families. Boo at the Zoo is a nighttime event where the Little Rock Zoo reopens after normal operating hours to host ghosts and ghouls and everything that goes “bump” in the night in all corners of the Zoo. Costumes are not required to attend Boo at the Zoo but are encouraged. The event is known for popular attractions such as the Haunted Train where the Zoo’s miniature train is turned into a haunted nighttime attraction as well as the Haunted Carousel that is free to the public. To learn more visit www.LittleRockZoo.com/boo