A founder of the real estate firm of Rector-Phillips- Morse, he was long active in civic affairs of Little Rock.
Mayor Morse was first elected to the City Board of Directors in November 1960. In 1963, he was chosen as Little Rock Mayor. After serving two years as Mayor, he chose to not seek re-election to the City Board.
In 1980, he was appointed to the City Board to fill out an unexpired term. He was later asked to fill another unexpired term but declined.
In 1983, he was elected national president of the Society of Industrial and Office Realtors. Mayor Morse also served as president of the Little Rock Chamber of Commerce, the Little Rock United Way, the Little Rock Red Cross, and was a member of the Board of Directors of the Little Rock Boy’s Club. He was a member of the Fifty for the Future.
On July 25, 2001, Mayor Morse died.