After two visits in 1955 where he was down on the bill, Elvis Presley made his third and final appearance at Robinson Auditorium on May 16, 1956. This time he was the star and Robinson was packed. The tickets were $1.50 in advance at Walgreens and $2.00 at the box office.
The ads featured 8 great acts in “his” variety show which consisted of the Jordonaires; Rick and Emil Flaim and their orchestra; vocalists Frankie Conners and Jackie Little and comedian-magician Phil Maraquin. A second show was added at 9:30 p.m. to accommodate the ticket demand.
About 30 minutes late, due to a missed flight, Elvis appeared on stage in a purple blazer and started singing “Heartbreak Hotel.” The crowd rushed the stage. Little Rock police officers were able to control them eventually and get the teenagers back to their seats. While the crowd was impressed, the police officers were less so. One of the patrolmen told the Arkansas Gazette reporter: “I wouldn’t know him if I saw him. And I wouldn’t be here unless I was being paid.”
Disc jockey Ray Green recorded the concert that night. Copies of the concert on CD (which also includes an interview with Presley) are prized possessions of Presley collectors.
The Arkansas Democrat-Gazette has a special section on its website containing quotes from some of the concert attendees.