As final preparations were being made for the opening of the Joseph Taylor Robinson Municipal Auditorium in early 1940, a glamorous evening took place in Robinson’s lower level convention hall on February 1.
In conjunction with a meeting of film executives and movie theatre owners sponsored by Robb and Rowley Theaters (which later became the United Artists theatre chain), several Hollywood actors were in Little Rock and headlined a Movie Ball. While in Little Rock, Maureen O’Hara, Phyllis Brooks, Arleen Whelan, Tim Holt and Gene Autry had also made a variety of public appearances.
Mr. Autrey had to miss the ball because he had to return to Hollywood early to attend to business matters. Actress Ilona Massey had also been scheduled to attend the events but was unable due to illness.
The quartet who did appear at the Movie Ball caused quite a scene. Upon their entrance, so many of the attendees crowded around for autographs that the evening’s grand march could not take place (a newspaper headline in the Democrat innocently used the word “orgy” to describe the crowd). After two attempts, Little Rock Mayor J. V. Satterfield (who was escorting Miss O’Hara) and the other members of the Little Rock host delegation led the Hollywood foursome to their reserved table. For quite a while that evening, the table was besieged by autograph seekers.
The Movie Ball showed Little Rock citizens the value of Robinson Auditorium even before it had been officially dedicated. The film industry meetings had taken place at the Albert Pike Hotel which did not feature a ballroom large enough to host the ball. Without the auditorium’s availability for the gala, organizers might not have chosen Little Rock for the meeting.
With the auditorium’s convention hall not attached to any hotel, it opened up the chance for Little Rock to host more events. This had been one of the key arguments for an auditorium since Mayor W. E. Lenon’s first proposal back in 1904. Having a glamorous event this early in the auditorium’s life validated that contention. After having endured the challenges to open the building, it was a nice lagniappe for the auditorium’s proponents who were present.