Floats! Marching Bands! Santa Claus! and Miss Arkansas! What more could you want?

The Annual Big Jingle Jubilee Holiday Parade, sponsored by the Little Rock Convention and Visitors Bureau (LRCVB), will return to Little Rock Saturday, December 6, 2014. Serving as this year’s Grand Marshal is Miss Arkansas 2014, Ashton Campbell. She is a 20-year old junior at the University of Arkansas, where she is pursuing a Bachelor of Business Administration with an emphasis in Human Resource Management. In the recent Miss America Pageant, Campbell represented Arkansas very well finishing as 2nd Runner Up to Miss America and took home a $20,000 scholarship. Campbell’s platform is “Aim Higher: Setting our Sights on Higher Education”. This aims to help students across Arkansas take the next steps in furthering their education. It’s Ashton’s personal goal to speak to 75,000 students in Arkansas during her reign and help create a stronger Arkansas through Higher Education.

Beginning at Second and Broadway, the Holiday parade will start at 3:00 p.m. and travel south on Broadway, turn west onto Capitol Avenue and end at the State Capitol. The lighting and fireworks display will follow at dark or approximately 6 p.m. Both events are free and open to the public.

Campbell will join Santa, Mrs. Claus, Rudy the Reindeer and many of their friends for this year’s highly anticipated holiday parade. Bring your camera and kids to watch decorated floats, marching bands, dancing troops and more make their way through the streets of downtown Little Rock.

School marching bands and non-profit community organizations will again have the opportunity to win cash prizes as part of the parade’s float competition. The band cash prizes will be $1,000 and $500 for first and second places and $1,000, $750 and $500 for the top three winners among non-profit entries. Local guest judges will evaluate the competition and will be positioned along the parade route at an official judge’s stand. Winners of the float and marching band competition will be posted on http://www.HolidaysinLittleRock.com after the conclusion of the parade.

“Miss Arkansas Ashton Campbell is a wonderful ambassador to our state, and we are very excited that she’ll be joining us in this year’s holiday parade” said Little Rock Convention and Visitors Bureau President & CEO Gretchen Hall. “We look forward to Little Rock citizens and visitors alike enjoying the upcoming Big Jingle Jubilee event. We encourage everyone to come and participate in this fun family-friendly celebration and experience our community holiday spirit during this memorable event.”