Today, May the 4th, is Star Wars Day.
This year marks 42 years since the first (now subtitled Episode 4) movie opened!
The classic film first opened in fewer than 40 theatres nationwide on May 25, 1977. It did not reach Little Rock until June 24, 1977.
Given its status as a sleeper hit, it is no surprise that it came into Little Rock largely unnoticed. In that day, major films opening on a Friday would be heralded the previous Sunday with a substantial advertisement. The first Star Wars ad ran on Thursday, June 23, 1977, the day before it opened. By contrast, Herbie Goes to Monte Carlo, which would play at the same theatre, had a large ad on Sunday, June 19.
The day it opened, there was a fairly large ad which incorporated the familiar beefcake Luke, Leia in flowing gowns, and Darth Vader mask. On the Sunday after it opened, there was a slightly smaller ad with the same artwork. McCain Mall also ran a small add for both Star Wars and Herbie. It noted that Star Wars was a film that management “does not recommend for children.”
Three years later, The Empire Strikes Back opened nationwide on May 21, 1980. Opening a film on the same date was a newer phenomenon, due in part to the success of Star Wars. For the opening weeks, The Empire Strikes Back played an exclusive showing at the UA Cinema 150. It would eventually play at other theatres in Little Rock.
On the day The Empire Strikes Back opened, the Arkansas Gazette had four different stories about the movie in that day’s edition. While the Arkansas Democrat did not have any stories that day (though they would in subsequent days), they did carry a story on David Letterman preparing to start his (what would turn out to be short-lived) morning TV show.
On May 25, 1983, The Return of the Jedi opened. The cost to see The Return of the Jedi in Little Rock in 1983 was $5.00 for adults and $2.50 for children. (That would be the equivalent of $12.37 today for an adult ticket.)
Actor James Earl Jones has made several appearances in Central Arkansas over the years. He has appeared at Robinson Center with the Arkansas Symphony Orchestra. On February 12, 1999, he narrated Aaron Copland’s “Lincoln Portrait” and Alexander Miller’s “Let Freedom Ring” with the Symphony in a concert at Robinson Center. (It was the 190th birthday for Lincoln.)
It’s a new year and the Museum of Discovery is stirring the pot by hosting an event that addresses one of the greatest arguments of all time – an argument that has allies in every corner of the galaxy.
The Arkansas Symphony Orchestra, Philip Mann, Music Director and Conductor, took advantage of Star Wars Day to announce a presentation of The Music of Star Wars, 7:30 p.m. Saturday, October 20
The program will feature costumes, trivia, and decoration of the Robinson Center to create a multi-sensory experience. Audiences are invited attend this family-friendly event in costume as their favorite character.
Today, May the 4th, is Star Wars Day.