It was one year ago today, on April 24, 2018, that the Arkansas Repertory Theatre announced it was cancelling its last production of the season and suspending operations.
Most of its fans were in shock. Some had heard rumblings that not everything was copasetic financially.
As supporters worked through the stages of grief, they asked: “How had this happened?” “Is there a path forward?” “What can we do to Save the Rep?”
In the coming days it was confirmed that the situation had not happened overnight. As with many other businesses and people, the Rep had been living off of future proceeds. And when those failed to materialize from ticket sales and donations, something drastic had to be done.
And many things were done.
After the decision to suspend operations and lay off most of the staff (with the remaining staff having no assurances of continued employment come Labor Day), longtime supporters Ruth Shepherd and Bill Rector stepped in as part of a volunteer interim leadership team. Together with Board members and other supporters they were able to map out a strategy to stem financial losses which gave the organization a modicum of breathing room in order to assess more permanent next steps. (Incidentally, Rector’s father performed much the same function for the Arkansas Arts Center fifty years earlier in 1968 when it had faced a similar situation.)
Rep founder Cliff Fannin Baker stepped in to as interim artistic director to help determine options for moving forward, provided that finances stabilized.
The John & Robyn Horn Foundation approved a challenge grant of $25,000 designated for “General Support” and the Windgate Charitable Foundation provided a challenge grant for $1,000,000, with an initial payment of $75,000 for operating needs. Unlike some challenge grants, Windgate did not withhold payment until the entire $1,000,000 had been raised.
Community leaders including Skip Rutherford and Stacy Sells staged a “Save the Rep” rally which drew hundreds of people to Main Street on a sweltering May evening and raised money for the Rep.
Education offerings continued at the Rep’s annex on Main Street and, in fact, were expanded under the leadership of Anna Fraley Kimmell.
One of the Rep’s problems had been it owned four properties which made it real estate rich, but cash poor. In August, the Rep sold an apartment building used to house visiting actors. The sale cut the property debt in half and offered some much-needed financial assets. Also that month, the biennial Gridiron show pledged all of its proceeds to support the Rep.
Focus groups and community meetings garnered input from patrons throughout Central Arkansas.
Then, just as it appeared the Rep was hitting its stride on the way to renewal, the unthinkable happened. Baker suffered an aneurysm and died a few days later. In addition to working on setting the season, he was set to direct the first show of the rebooted Arkansas Rep.
Through grief, the Rep continued to push forward. In November, the new season was announced. It would be four shows plus a youth show running throughout 2019. A few weeks later, the Rep’s new leadership was announced.
Tony winning Broadway producer Will Trice, a Little Rock native who acted on the Rep’s stage in the 1990s as a teenager, would become the theatre’s Executive Artistic Director. While he won’t be in Little Rock as a full-time resident until the summer, he is already on the job as he splits his time between New York City and Little Rock. The staff is gradually getting built out, as well.
Native Gardens opened last week as the second production of the season (following February’s run of Chicago).
Whither Arkansas Rep in the future?
Long-term financial stability is still a goal, not yet a guaranteed reality. Finances are in better shape, to be certain. But the fact remains – theatre is expensive. Even though the Rep has a leaner structure, there are basic levels that cost. There still is the ever-present balancing act of offering productions that audiences will want to see yet are economically feasible.
The influx of money that was given over the past year must be maintained…and grown. Each year! There is not an apartment building to sell for $750,000 this year. While there are ticket sales, unlike this time last year, those sales are not pure profit. And the profit margin on musicals is traditionally smaller than on plays.
Audiences cannot lapse into the “Arkansas Rep has reopened, all crises averted” fallacy. Their attendance, their money, their passion, their excitement, their word of mouth, their money (yes it is that crucial that it bears repeating) is needed. In non-profit theatre, ticket sales NEVER cover all the costs. This applies to Rep, for certain. And while no dollar amount is too small, moving it forward will require people to increase their investment.
And the Rep’s financial need is not occurring in a vacuum. Major cultural institutions and smaller organizations are also needing financial support. Area universities are struggling because of declines in student enrollment (due partially to dropping birth rates two decades ago) so they need increased donations to sustain operations. Few large Arkansas-based businesses are able to provide substantial contributions.
When it comes to the Rep and other cultural entities, it cannot be either/or. It must be a both/and mentality.
So…. Where is Arkansas Rep today?
Certainly better off than it was a year ago.
It has defied the odds and come back from the suspension of operations. Many, if not most, theatres that take a pause never resume.
There is a lot of work left to do. But with a collective effort, it is possible.
To quote from Tony Kushner’s Pulitzer Prize winning Angels in America, which the Rep produced in the 1990s, “The world only spins forward. We will be citizens. The time has come. … More Life. The Great Work Begins.”