Program cover from OKLAHOMA!’s February 1948 visit to Little Rock. From the collection of Mary and Booker Worthen.
On March 31, 1943, Alfred Drake sauntered on the stage of Broadway’s St. James Theatre and sang “Oh, what a beautiful mornin'” to launch OKLAHOMA! into not only theatrical history but popular culture as well.
In February 1948, as the original Broadway run was about to mark five years on Broadway, the national tour of Oklahoma! made its way to Little Rock for eight performances. The week-long stay it had in Little Rock at Robinson Center was a record for that building that would last until Wicked came in 2010. (Hello, Dolly! in 1966 and Beauty and the Beast in 2002 had both equalled the record.)
By the time Richard Rodgers and Oscar Hammerstein II’s first show made it to Little Rock, they were working on their fourth stage show, South Pacific, which had a leading character from Little Rock.
To get Robinson Auditorium ready for Oklahoma!, the Auditorium Commission had to spend $2,000 on upgrades. That would be the equivalent of just under $21,000 today.
Oklahoma! opened at Robinson on Monday, February 9, 1948. With eight performances, approximately 24,000 tickets were on sale during the run of the show. There was a cast of 67 actors and 28 musicians. The cast was led by Ridge Bond, Carolyn Adair, Alfred Cibelli Jr., Patricia Englund, and David Morris. Mr. Bond had relatives who lived in Little Rock. He was a native of Claremore, Oklahoma, which was the town in which the story took place.
Ad in ARKANSAS GAZETTE on February 8, 1948.
While they were in Little Rock, the stars of the show made an appearance at Reed Music on February 10. The music store (located at 112 and 114 East 7th Street–across the street from the Donaghey Building) was promoting the sale of the Oklahoma! cast albums, sheet music, and recordings of songs from Oklahoma! by other singers.
Both the Arkansas Gazette and Arkansas Democrat carried reviews of the show. Another item, which appeared in the paper that week was a syndicated column which noted that the film rights for the show had been sold. It was speculated that the star would be Bing Crosby. It would actually be 1955 before the film was made, and Mr. Crosby had no connection to that movie. By the time it was made, the stars were Gordon MacRae and Shirley Jones. Mr. MacRae would appear in Little Rock for the 1963 opening of the Arkansas Arts Center. Ms. Jones has made several concert appearances in Little Rock over the years.
Little Rock had seen its fair share of top Broadway shows on tour. Prior to Robinson’s opening and since then, many well-known actors and popular shows had played Little Rock. But just as it had been on Broadway, Oklahoma! in Little Rock was more than a show — it was an event!
Over the years, Oklahoma! has been performed by schools, churches, community theatres, dinner theatres, and colleges. National tours have come through Arkansas again. People have become jaded or dismissive of it, because they have seen it performed so often — and sometimes badly. So it is hard to understand the excitement that was felt by Little Rock audiences in 1948 when they first saw it on the stage of Robinson Center.
But 75 years later (and 25 years after it was commemorated by the US Postal Service with its own stamp), Oklahoma! is still doing fine. Countless new generations sing the songs and say the lines.
Two upcoming cultural events in Little Rock are a testament to the genius that helped create Oklahoma! In May, Ballet Arkansas will present a dance piece which was the final dance created by Agnes de Mille. Before choreographing Oklahoma!, Miss de Mille was already making her mark in the world of ballet. She alternated between the two for decades. At the 1993 Tony Awards, Miss de Mille accepted a special Tony upon the show’s 50th anniversary milestone.
The second connection to Oklahoma! will take place in February 2019. The Arkansas Symphony Orchestra is bringing Oscar “Andy” Hammerstein III, grandson of the beloved librettist and lyricist Oscar Hammerstein II, to host a celebration of some of America’s most cherished music from the stage.