Little Rock Look Back: Apollo 11 Lifts Off on July 16, 1969

On July 16, 1969, Apollo 11 lifted off from Florida as 528 million people (15% of the world’s population at the time) viewed it on television.  As would be expected for that historic trip to the moon, both the Arkansas Gazette and the Arkansas Democrat were filled with stories covering all aspects of the preparations and the launch.

The Gazette carried a story in which Sargent Shriver, then Ambassador to France, recalled his brother-in-law John F. Kennedy saying that if he died before the US landed on the moon, he would be watching it from his rocking chair in heaven and would have a better view than anyone on earth. The comments were made on May 25, 1962, the same day President Kennedy addressed a joint session of Congress about the quest to send man to the moon.

But Apollo 11 was not the only thing in the newspapers.

  • July 16 was the first preliminary night for the Miss Arkansas pageant.
  • Ruth the elephant was ailing at the Little Rock Zoo.
  • The Arkansas Constitutional Convention continued
  • The Loch Ness Monster had gone into hiding according to Scottish officials
  • Plans were underway to bring private Little Rock University into the University of Arkansas System

Sports headlines included:

  • The Cardinals beat the Phillies 5 to 0
  • The Travelers were rained out at home.
  • Joe Namath was in secret meetings with NFL leadership regarding his retirement plans. He’d announced them rather than give up ownership of a club frequented by mobsters.
  • Brooks Robinson was named to his 13th consecutive All-Star game.

In advertisements (and there were pages and pages and pages of advertisements – comparing them to papers of today one really sees how much a drop in revenue newspapers are facing):

  • Curtis Finch Furniture offered a side by side refrigerator with icemaker for $499
  • Bruno’s was now serving wine and cocktails
  • Moses Melody Shop had a color TV for $399.50
  • Pfeifer-Blass was selling shoes for $3.50 and women’s jersey dresses for $11.99

Little Rock Look Back: Little Rock Celebrates End of The Great War

Portion of a Pfeifer Brothers ad in November 11 1918 ARKANSAS DEMOCRAT

Portion of a Pfeifer Brothers ad in November 11 1918 ARKANSAS DEMOCRAT

When the residents of Little Rock awoke on Monday, November 11, 1918, they discovered that the Armistice had been signed.  A celebration of Peace broke out and continued on throughout the day.

The Arkansas Democrat (an afternoon paper) got the ball rolling when it issued a special edition at 2:27am that the treaty would be signed. In addition to being distributed around the City, copies were rushed to Arkansas Governor Charles Brough and Little Rock Mayor Charles Taylor.  Mayor Taylor declared he would issue a proclamation setting aside Saturday, November 16, as a day of celebration in the city.

Unwilling to wait that long, throngs of people filled the streets greeting each other with handshakes and hugs. From the wee hours of the morning through late at night, friends and strangers alike were treated as familiars as the celebratory love swept through the city.

Firecrackers, car horns, whistles, and church bells competed with each other and with the shouts of the citizenry in contributing to the din of celebration.  An impromptu parade formed at Third and Main around 9:00am and eventually stretched the length of Main Street’s business district.  Student forgot their studies and participated in the parade instead of going to the high school at Scott and 14th Street.  (While many businesses closed that day, the schools did not.  But one suspects that attendance was light.)

At 10am, there was five minutes of silence. Most men stopped and removed their hats while many women were seen offering silent prayers.  Then the Governor and Mayor addressed the crowds gathered at Capitol and Main Streets.

Two hundred recent arrivals from Puerto Rico who were in to Little Rock to work at a factory grabbed an American flag and joined in the parade once they were informed of the news. They joined a throng that cared not about race or ethnicity, class or status, faith background, gender, or occupation.

Three thousand employees of the Missouri Pacific Railroad marched in a parade led by a coffin with an effigy of Kaiser Wilhelm in it. Next came the railroad’s marching band, followed by row after row of railroad employees.  Interspersed were rail company trucks equipped with railroad bells which had been rung previously as part of war bond rallies. Now they were rung in tribute to peace and victory.

Around noon, the crowds moved back to sidewalks and side streets, turning Main Street and Capitol Street over to an automobile parade. Cars, trucks, and other vehicles were festooned with red, white, and blue bunting and packed with people.  Overhead throughout the day, airplanes performed acrobatic feats to the delight of crowds below.

Government offices closed early as did factories and most businesses.  About the only people working that day seemed to be the Little Rock police.  They reported no major incidents, although one officer did have to rescue his hat from being nearly trampled by a group of dancing women.  The only quibble seems to have come from various groups claiming to have been the first to start the celebration.

Little Rock Look Back: Ash Wednesday Valentines

Today marks the sixth time since Little Rock was permanently settled in 1820 that Ash Wednesday and Valentine’s Day fall on the same day.  The previous years are 1866, 1877, 1923, 1934, and 1945.

The 1866 Arkansas Gazette for February 14 contains no mention of it being either Ash Wednesday or Valentine’s Day.  Eleven years later, the paper carried a history of Valentine’s Day, but no mention of the religious observance on that day.  The story in the Gazette discussed the hard work of the designers, lithographers, lace makers, and other artisans who created the cards and other tokens which were sent.  The writer noted that none of that work was romantic. It was tasks those people undertook every day.  What made it romantic, the writer continued, was the intent of the person who sent it.

In 1923, only one ad in the paper mentioned Valentine’s Day – the Exchange National Bank.  There were no stories on Valentine’s Day, Mardi Gras or Ash Wednesday.  The stories that pertained to churches discussed revivals and new clergy, but no services for penance.

In 1934, the only mention of Ash Wednesday was in the regular Saturday religious feature. It previewed the various churches Ash Wednesday services in addition to discussing Sunday sermon topics.  Again, there was no mention that Ash Wednesday fell on Valentine’s Day.  Camay Soap and Pfeifer’s Department Store were the only ads on February 14 which made mention of the romantic holiday.

The 1945 newspaper coverage was very similar to eleven years earlier. Previews of Ash Wednesday on Saturday the 10th dominated the religious section on Saturday – but no mention of the other holiday.  The days leading up to Valentine’s Day saw quite a few advertisements from various national companies and local businesses regarding the holiday.  On February 14, however, the only Valentine’s ads were for Pfeifer and for several of the local movie theatres.  Blass Department Store, which had been focused on Valentine’s Day through February 13, used the 14th to switch the focus to springwear.