AAC Logo in 1963
As the Arkansas Arts Center prepares to transition out of its physical space in MacArthur Park this summer, it is a time to look back to another transition the AAC experienced 51 years ago. That one was not quite so exciting.
In January 1968, the Arkansas Arts Center made the decision to cease operating a degree-granting education program effective May 31 of that year. Sixteen faculty members lost their jobs, though a couple were retained for other positions within the organization.
After opening in May 1963 and beginning the degree-granting program in September 1964, the Arkansas Arts Center found itself operating at a deficit each year. While Jeannette and Winthrop Rockefeller made up the deficits, it was not a sustainable model. (Mrs. Rockefeller had been the president of the AAC board for several years after she and her husband played leadership roles in the statewide fundraising efforts to establish the AAC.)
Though the degree-granting programs were bringing national recognition to the AAC, they had essentially taken over the entire facility. The theatre was rarely available for children’s programming or community groups. The galleries were given over largely to the displaying the works of the students and faculty. What had been envisioned as a facility melding world-class arts with community arts, was not functioning that way.
As such, the statewide membership program was suffering. Without the creation of programming in Little Rock, it was difficult to take any substantial arts offerings out to the membership clusters throughout the state. This resulted in the decline of memberships being purchased.
Following the announcement of the cessation of the degree-granting program, the AAC Board sought ways to more fully engage the public. Part of this was due to the fact that the Arts Center had a deficit of $295,216 (the equivalent of $2.15 million today). The only profitable part of the AAC operation was the gift shop. With that level of deficit, the permanent closure of the AAC was certainly a possibility on people’s minds.
A committee studying the future of the AAC decided to focus on five (5) areas. (And of course, AAC founding mother Jeane Hamilton was part of this effort.) The areas were Education (community classes for children and adults), Exhibits (a return to a mix of permanent and traveling exhibitions), Theatre (partnerships with Community Theatre of Little Rock and the creation of children and teen theatre productions), State Services (refocusing the Artmobile to include educational instruction), and Membership. This would result in a net budget of $260,000.
In April 1968, a fund drive was announced led by former Little Rock Mayor Byron Morse. The goal was $130,000, to be matched dollar-for-dollar by the Rockefellers. As of May of that year, it had raised $108,731.